Promotional Toolkit

Thank you for agreeing to participate in the CBIE International Student Survey. We have created this toolkit to assist you and your institution in the outreach and marketing directed at your international students. Together, we can promote the survey and ensure a strong response rate, which enriches the validity and accuracy of the datasets.

This toolkit is organized chronologically to help you throughout the surveying period. Please note that the survey will officially open on October 15, 2025, and close on November 26, 2025. Your custom survey link will be open/active during this duration. You can customize the survey start and end date according to your institutional needs and timelines. This can be clarified in email templates, social media, and direct messaging. We invite you to edit the content as needed. The templates below have been updated to meet our ethics requirements, established by the Community Research Ethics Office. We strongly encourage you to add your institutional branding and personalize the messages to target your international student groups as much as possible. Still, please do not remove any of the information we have included in these messages. If you have any questions, please reach out to CBIE at [email protected].

Week 1 (October 15)

Attention international students in Canada! Share your experience by filling out a #survey and get a chance to win $1,000. Don’t miss this opportunity! #internationalstudents #Canada [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Attention international students in Canada! Share your experience by filling out a #survey and get a chance to win $1,000. Don’t miss this opportunity! #internationalstudents #Canada [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

SUBJECT: 2023 International Student Survey – Share your feedback, and you can win $1,000!

Dear <Insert student name>

<Insert name of your institution> and the Canadian Bureau for International Education (CBIE) is inviting you to participate in the 2023 International Student Survey! This survey is being conducted at institutions across Canada and gives you the opportunity to provide important feedback and suggestions about your educational experience.

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering three prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To enter the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 30 minutes to complete.
  • Your email will be entered into the draw if you complete the survey.
  • You can save your progress and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data permanently removed, please send your request to [email protected] before November 30, 2023.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw.
  • CBIE will email the draw winners between December 4 and 22, 2023.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If, at any point during the survey, you experience any discomfort, know that resources are available from the Canadian Mental Health Association or from the mental health services offered at your institution.

<Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact [email protected]

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: [email protected], Telephone: 1-888-411-2736

Week 2 (October 22)

Share your international student experience in Canada through an anonymous survey to improve the student experience. Your input matters. Take the survey today! #internationalstudents #Canada #survey #studentexperience [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Share your international student experience in Canada through an anonymous survey to improve the student experience. Your input matters. Take the survey today! #internationalstudents #Canada #survey #studentexperience [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Send out this message a day or two after you have sent out the email.

Hi [INSERT STUDENT NAME],

We invite you to participate in the 2025 International Student Survey. This survey is being conducted at institutions across Canada and gives you the opportunity to provide important feedback and suggestions about your educational experience. Please participate in this important survey by clicking on the link below and completing the questionnaire. By completing the questionnaire, you will have the opportunity to be entered into a draw to win $1,000. The questionnaire should take about 30 minutes to complete, and you may find that it will give you a good chance to review your experiences in Canada as an international student. The last day to complete the survey is [INSERT CUSTOM DATE OR November 26, 2025].

Feel free to contact us or check out our most recent email for more details.

[ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Week 3 (October 29)

Don’t miss your chance to win $1,000 and share your feedback on your international student experience! Complete the #survey before November 26th to be entered into the draw #internationalstudents #Canada #studentvoice [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Don’t miss your chance to win $1,000 and share your feedback on your international student experience! Complete the #survey before November 26th to be entered into the draw #internationalstudents #Canada #studentvoice [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

SUBJECT: Do not miss your chance to complete the 2023 International Student Survey!

Dear <Insert student name>

If you have not yet completed the survey, please take the time now to do so. The survey will officially close on <suggested closing date November 29, 2023.>.

Your responses are very important to help produce an accurate picture of the experiences of international students in Canada and at your institution. Participation in the survey is voluntary, and your feedback will remain anonymous.

If you have already completed the survey, thank you very much!

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering three prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To enter the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 30 minutes to complete.
  • Your email will be entered into the draw if you complete the survey.
  • You can save your progress and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data permanently removed, please send your request to [email protected] before November 30, 2023.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw.
  • CBIE will email the draw winners between December 4 and 22, 2023.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If, at any point during the survey, you experience any discomfort, know that resources are available from the Canadian Mental Health Association or from the mental health services offered at your institution.

<Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact [email protected]

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: [email protected], Telephone: 1-888-411-2736

Week 4 (November 5)

Are you ready to make a difference? Your feedback can also help us improve our services for you and future international students! We value your input and want to hear from you. Complete our survey today! #internationalstudents #Canada #survey [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Are you ready to make a difference? Your feedback can also help us improve our services for you and future international students! We value your input and want to hear from you. Complete our survey today! #internationalstudents #Canada #survey [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Hi [INSERT STUDENT NAME],

This is a friendly reminder to complete the 2025 International Student Survey if you have not done so already. Your responses are very important in helping us learn more about international students and how we can help them succeed while in Canada. If you have already completed the survey, thank you very much! By completing the survey, you can win $1,000 cash!

[ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Week 5 (November 12)

Are you an international student in Canada? Share your experience with us and get a chance to win $1,000! Complete the survey before November 26. #internationalstudents #cbie2025 #cbie #survey [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Are you an international student in Canada? Share your experience with us and get a chance to win $1,000! Complete the survey before November 26. #internationalstudents #cbie2025 #cbie #survey [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

SUBJECT: Do not miss your chance to complete the 2023 International Student Survey!

Dear <Insert student name>

If you have not yet completed the survey, please take the time now to do so. The survey will officially close on <suggested closing date November 30, 2023.>.

Your responses are very important to help produce an accurate picture of the experiences of international students in Canada and at your institution. Participation in the survey is voluntary, and your feedback will remain anonymous.

If you have already completed the survey, thank you very much!

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering three prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To enter the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 30 minutes to complete.
  • Your email will be entered into the draw if you complete the survey.
  • You can save your progress and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data permanently removed, please send your request to [email protected] before November 30, 2023.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw.
  • CBIE will email the draw winners between December 4 and 22, 2023.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If, at any point during the survey, you experience any discomfort, know that resources are available from the Canadian Mental Health Association or from the mental health services offered at your institution.

<Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact [email protected]

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: [email protected], Telephone: 1-888-411-2736

Week 6 (November 19)

Want to know how you could win $1000? It’s easy – complete the #survey and share your thoughts on your international student experience. Get your voice heard now and help shape the future of the international student experience in Canada! #intled #Canada [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Want to know how you could win $1000? It’s easy – complete the #survey and share your thoughts on your international student experience. Get your voice heard now and help shape the future of the international student experience in Canada! #intled #Canada [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Hi [INSERT STUDENT NAME],

Don’t miss your chance to complete the International Student Survey. Participation is voluntary, and your feedback remains anonymous. Remember, CBIE is offering three prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the survey. To be eligible, you must complete the survey and agree to take part in the draw.

The deadline to complete the survey is [INSERT CUSTOM DATE OR November 26, 2023]

[ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Week 7 (November 24)

Hurry! Last chance to win $1,000! Complete our survey before the end of the day, November 26th! Your feedback could help shape the future of the international student experience. Act fast and take the survey now! #internationalstudents #Canada #studentvoice [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Hurry! Last chance to win $1,000! Complete our survey before the end of the day, November 26th! Your feedback could help shape the future of the international student experience. Act fast and take the survey now! #internationalstudents #Canada #studentvoice [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Last day to complete the survey (November 26)

Last day to complete the 2025 International Student Survey! #internationalstudents #Canada #studentvoice [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

Last day to complete the 2025 International Student Survey! #internationalstudents #Canada #studentvoice [ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]

SUBJECT: Do not miss your chance to complete the 2023 International Student Survey!

Dear <Insert student name>

The 2023 International Student Survey will close on <suggested closing date November 30, 2023>! Do not miss your chance to give your feedback regarding your student experience in Canada and for your chance to win $1,000.

If you have already completed the survey, thank you!

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering three prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To enter the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 30 minutes to complete.
  • Your email will be entered into the draw if you complete the survey.
  • You can save your progress and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data permanently removed, please send your request to [email protected] before November 30, 2023.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw.
  • CBIE will email the draw winners between December 4 and 22, 2023.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If, at any point during the survey, you experience any discomfort, know that resources are available from the Canadian Mental Health Association or from the mental health services offered at your institution.

<Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact [email protected]

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: [email protected], Telephone: 1-888-411-2736

Hi [INSERT STUDENT NAME],

Last chance to share your feedback on your international student experience in Canada. Complete the survey before the end of the day, November 26!

[ADD YOUR INSTITUTION’S CUSTOMIZED LINK HERE]