2021 International Student Survey: Social Media Toolkit

Thank you for agreeing to participate in the CBIE International Student Survey. To assist you and your institution in the outreach and marketing directed at your international students, we have created this social media toolkit.  Together, we can promote the survey and ensure a strong response rate, which enriches the validity and accuracy of the datasets.

This toolkit is organized chronologically to help you throughout the surveying period.  Please note that the survey will officially open on November 1st and close on December 10th. Your custom survey link will be open/active during this duration. You are welcome to customize the survey start and end date according to your institutional needs and timelines. This can be clarified in the email templates, social media, and direct messaging.

This toolkit includes content for the three following channels for communication:

Email: messaging sent directly to students by email.

Social media: graphics and suggested copy for social media posts on your Facebook, Instagram, and Twitter channels.

Direct messaging: Suggested messaging to send to students who you may communicate with using apps such as WhatsApp or Facebook Messenger.

We invite you to edit the content as needed. If you have any questions, please reach out to CBIE at learning@cbie.ca.

1.

Email

Send out the survey invitation email to your international students.

Please use the updated “First Email to Students” template available here.

2.

Social Media

Launch the survey on your social media channels using the recommended copy and supplied image below.

Facebook and Instagram

Are you an international student? We’re looking for feedback about your study experience here in Canada. Fill out the #CBIEsurvey for a chance to win $1000: [INSERT CUSTOM LINK]


Twitter

Are you an international student? We’re looking for feedback about your study experience here in Canada. Fill out the #CBIEsurvey for a chance to win $1000: [INSERT CUSTOM LINK]

3.

Direct Messaging

Send out this message a day or two after you have sent out the email.

Hi [INSERT STUDENT NAME],

We would like to invite you to participate in the 2021 International Student Survey. This survey is being conducted at institutions across Canada and gives you the opportunity to provide important feedback and suggestions about your educational experience. Please participate in this important survey by clicking on the link below and completing the questionnaire. By completing the questionnaire, you will have the opportunity to be entered into a draw to win one of three cash prizes of $1,000 or one of four cash prizes of $500. The questionnaire should only take 20 minutes to complete, and you may find that it will give you a good chance to review your experiences in Canada as an international student. The last day to complete the survey is [INSERT CUSTOM DATE OR DECEMBER 10].

Feel free to contact us or check out our most recent email for more details.

[INSERT CUSTOM LINK]

1.

Social Media

We recommend sharing one or two of the following two messages on your social media this week.

Post 1

Facebook and Instagram

COVID-19 has had a big impact on post-secondary education, especially for international students, and we want to hear about your experience. Fill out the #CBIEsurvey to let us know what worked and what didn’t. Plus, you’ll be entered to win up to 1,000$. Click here to get started: [INSERT CUSTOM LINK]


Twitter

COVID-19 has had a big impact on post-secondary education, especially for international students, and we want to hear about your experience. Fill out the #CBIEsurvey to let us know what worked and what didn’t. Plus, you’ll be entered to win great cash prizes. Click here to get started: [INSERT CUSTOM LINK]

 


Post 2

Facebook and Instagram

Why did you choose to study in Canada? What did you like about your experience? Where could you have used more support? We want to know! Answer the #CBIEsurvey to share your experience and be entered to win up to 1,000$. Click here to get started: [INSERT CUSTOM LINK]


Twitter

Why did you choose to study in Canada? What did you like about your experience? Where could you have used more support? Answer the @CBIE_BCIE International Student Survey to let us know and be entered to win a cash prize up to 1,000$. Click here to get started: [INSERT CUSTOM LINK]

1.

Email

Send out the first reminder email to your international students.

Please use the updated “First Reminder to Students” template available here.

2.

Social Media

We recommend sharing the following two messages on your social media this week.

Post 1

Facebook and Instagram

Do you remember how you felt when you were applying to study in Canada? Help future international students who want to study in Canada by filling out the #CBIEsurvey. Share your experience, change the future, and be entered to win great cash prizes. Contact us if you need the survey link.


Twitter

Do you remember how you felt when you were applying to study in Canada? Help future international students who want to study in Canada by filling #CBIEsurvey. You’ll have a chance to win cash prizes too! Contact us if you need the survey link.

 


Post 2

Facebook and Instagram

Have you filled out the #CBIEsurvey yet? This is your opportunity to tell us about your experience studying here in Canada. We want to know about everything, from the application process to life on and off campus. The deadline to submit your answers is [INSERT CUSTOM DATE OR DECEMBER 10] and if you do, you’ll be entered to win great cash prizes. Click here to get started: [INSERT CUSTOM LINK]


Twitter

Have you filled out the #CBIEsurvey yet? This is your opportunity to tell us about your experience studying in Canada. The deadline to submit your answers is [INSERT CUSTOM DATE OR DECEMBER 10]. You’ll also be entered to win great cash prizes. Click here to get started: [INSERT CUSTOM LINK]

3.

Direct Messaging

Send out this message anytime during this week.

Hi [INSERT STUDENT NAME],

A friendly reminder to complete the 2021 International Student Survey, if you have not done so already.  Your responses are very important in helping us learn more about international students and how we can help them succeed while in Canada.  If you have already completed the survey, thank you very much! By completing the survey you can enter the draw to win up to $1,000 cash!

[INSERT CUSTOM LINK]

1.

Social Media

We recommend sharing the following two messages on your social media this week.

Post 1

Facebook and Instagram

Did you know: you can win up to $1,000 if you submit the #CBIEsurvey. The deadline to submit your survey is [INSERT CUSTOM DATE OR DECEMBER 10], so don’t wait long! Start the survey now: [INSERT CUSTOM LINK]


Twitter

Did you know: you can win up to $1,000 if you submit the @CBIEsurvey. The deadline to submit your survey is [INSERT CUSTOM DATE OR DECEMBER 10], so don’t wait long! Start the survey now: [INSERT CUSTOM LINK]

 


Post 2

Facebook and Instagram

Did you know: you can win up to $1,000 if you submit the @CBIEsurvey. The deadline to submit your survey is [INSERT CUSTOM DATE OR DECEMBER 10], so don’t wait long! Start the survey now: [INSERT CUSTOM LINK].


Twitter

What did you love about your experience in Canada as an international student? What would you change? Complete the #CBIEsurvey and let us know how we can make it better for future students. Submit your survey by [INSERT CUSTOM DATE OR DECEMBER 10]. Start the survey now: [INSERT CUSTOM LINK]

1.

Email

Send out the second reminder email to your international students.

Please use the updated “Second Reminder to Students” template available here.

2.

Social Media

We recommend sharing the following two messages on your social media this week.

Post 1

Facebook and Instagram

Calling all [INSERT YOUR INSTITUTE NAME] international students: it’s your last week to complete the #CBIEsurvey! Let us know about your experience and you’ll be entered to win great prizes. Submit your answers today: [INSERT CUSTOM LINK]


Twitter

Calling all international students: it’s your last week to complete the #CBIEsurvey! Let us know about your experience and you’ll be entered to win great cash prizes. Submit your answers today: [INSERT CUSTOM LINK]

 


Post 2

Facebook and Instagram

International students – today is the last day to submit your answers to the #CBIEsurvey. Your answers will help future students and just by sharing your thoughts you will be entered to win cash prizes of $1000 or $500. Get your survey answers in by [INSERT CUSTOM DATE OR DECEMBER 10]. Submit your answers today: [INSERT CUSTOM LINK]


Twitter

International students – today is the last day to answer the #CBIEsurvey. Share your thoughts to help improve the student experience. And you’ll be entered to win great prizes! Get your survey answers in by [INSERT CUSTOM DATE OR DECEMBER 10]. Submit your answers today: [INSERT CUSTOM LINK]

3.

Direct Messaging

Send out this message anytime during this week.

Hi [INSERT STUDENT NAME],

Don’t miss your chance to complete the International Student Survey.  Participation is voluntary and your feedback remains anonymous. Remember, CBIE is offering three cash prizes of $ 1,000 and four cash prizes of $500. Winners will be randomly selected from the pool of international students who complete the survey. To be eligible you must complete the survey and agree to take part in the draw.

The deadline to complete the survey is [INSERT CUSTOM DATE OR DECEMBER 10]

[INSERT CUSTOM LINK]

Thank you for taking part in the 2021 International Student Survey!