Promotional Toolkit

Thank you for agreeing to participate in the CBIE International Student Survey. We have created this toolkit to assist you and your institution in the outreach and marketing directed at your international students. Together, we can promote the survey and ensure a strong response rate, which enriches the validity and accuracy of the datasets.

This toolkit is organized chronologically to help you throughout the surveying period. Please note that the survey will officially open on October 4, 2023, and close on November 29, 2023. Your custom survey link will be open/active during this duration. You are welcome to customize the survey start and end date according to your institutional needs and timelines. This can be clarified in email templates, social media, and direct messaging. We invite you to edit the content as needed.

The templates below have been updated to meet our ethics requirements, established by the Community Research Ethics Office. We strongly encourage you to add your institutional branding and personalize the messages as much as possible to target your international student groups, but please do not remove any of the information that we have included in these messages.

If you have any questions, please reach out to CBIE at learning@cbie.ca.

Week 1 (October 4th – 10th)

Are you an international student? We’re looking for feedback about your study experience here in Canada. Fill out the #CBIEsurvey for a chance to win $1000: [INSERT CUSTOM LINK]

Are you an international student? We’re looking for feedback about your study experience here in Canada. Fill out the #CBIEsurvey for a chance to win $1000: [INSERT CUSTOM LINK]

SUBJECT: 2023 International Student Survey – Share your feedback, and you can win $1,000!

Dear <Insert student name>

<Insert name of your institution> and the Canadian Bureau for International Education (CBIE) are inviting you to participate in the 2023 International Student Survey! This survey is being conducted at institutions across Canada and gives you the opportunity to provide important feedback and suggestions about your educational experience.

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering five prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To be entered into the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the five winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 15-20 minutes to complete.
  • Your email will only be entered into the draw if you complete the entire survey. Please provide your email address below so we can communicate with you if you are one of the winners of the draw.
  • You can save your progress (option located in the top-right corner of your screen) and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data to be permanently removed, please send your request to learning@cbie.ca before December 20, 2023. For this purpose, we need you to insert your email below so that we can retrieve your data.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw to win one of the five prizes of $1,000.
  • Winners will be contacted via email after January 26 and no later than February 23, 2024.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If at any point during the survey, you experience any discomfort, please do not hesitate to reach out to the services listed below: Other services are also available:

  • Better Help provides online access to professional counsellors www.betterhelp.com
  • The LifeLine App provides direct access to a phone, online chat, text, and email crisis support, E-counselling, self-management tools, access to crisis centres across Canada www.thelifelinecanada.ca
  • <Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact learning@cbie.ca

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: creo@communitybasedresearch.ca, Telephone: 1-888-411-2736

 

Week 2 (October 11th – 17th)

Send out this message a day or two after you have sent out the email.

Hi [INSERT STUDENT NAME],

We would like to invite you to participate in the 2023 International Student Survey. This survey is being conducted at institutions across Canada and gives you the opportunity to provide important feedback and suggestions about your educational experience. Please participate in this important survey by clicking on the link below and completing the questionnaire. By completing the questionnaire, you will have the opportunity to be entered into a draw to win $1,000. The questionnaire should only take 20 minutes to complete, and you may find that it will give you a good chance to review your experiences in Canada as an international student. The last day to complete the survey is [INSERT CUSTOM DATE OR November 29, 2023].

Feel free to contact us or check out our most recent email for more details.

[INSERT CUSTOM LINK]

Week 3 (October 18th – 24th)

SUBJECT: Do not miss your chance to complete the 2023 International Student Survey!

Dear <Insert student name>

If you have not yet completed the survey, please take the time now to do so. The survey will officially close on <suggested closing date November 29, 2023.>.

Your responses are very important to help produce an accurate picture of the experiences of international students in Canada and at your institution. Participation in the survey is voluntary, and your feedback will remain anonymous.

If you have already completed the survey, thank you very much!

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering five prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To be entered into the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the five winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 15-20 minutes to complete.
  • Your email will only be entered into the draw if you complete the entire survey. Please provide your email address below so we can communicate with you if you are one of the winners of the draw.
  • You can save your progress (option located in the top-right corner of your screen) and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data to be permanently removed, please send your request to learning@cbie.ca before December 20, 2023. For this purpose, we need you to insert your email below so that we can retrieve your data.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw to win one of the five prizes of $1,000.
  • Winners will be contacted via email after January 26 and no later than February 23, 2024.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If at any point during the survey, you experience any discomfort, please do not hesitate to reach out to the services listed below: Other services are also available:

  • Better Help provides online access to professional counsellors www.betterhelp.com
  • The LifeLine App provides direct access to a phone, online chat, text, and email crisis support, E-counselling, self-management tools, access to crisis centres across Canada www.thelifelinecanada.ca
  • <Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact learning@cbie.ca

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: creo@communitybasedresearch.ca, Telephone: 1-888-411-2736

 

Week 4 (October 25th – 31st)

Hi [INSERT STUDENT NAME],

This is a friendly reminder to complete the 2023 International Student Survey if you have not done so already. Your responses are very important in helping us learn more about international students and how we can help them succeed while in Canada. If you have already completed the survey, thank you very much! By completing the survey, you can win $1,000 cash!

[INSERT CUSTOM LINK]

Week 5 (November 1st – 7th)

SUBJECT: Do not miss your chance to complete the 2023 International Student Survey!

Dear <Insert student name>

If you have not yet completed the survey, please take the time now to do so. The survey will officially close on <suggested closing date November 29, 2023.>.

Your responses are very important to help produce an accurate picture of the experiences of international students in Canada and at your institution. Participation in the survey is voluntary, and your feedback will remain anonymous.

If you have already completed the survey, thank you very much!

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering five prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To be entered into the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the five winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 15-20 minutes to complete.
  • Your email will only be entered into the draw if you complete the entire survey. Please provide your email address below so we can communicate with you if you are one of the winners of the draw.
  • You can save your progress (option located in the top-right corner of your screen) and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data to be permanently removed, please send your request to learning@cbie.ca before December 20, 2023. For this purpose, we need you to insert your email below so that we can retrieve your data.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw to win one of the five prizes of $1,000.
  • Winners will be contacted via email after January 26 and no later than February 23, 2024.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If at any point during the survey, you experience any discomfort, please do not hesitate to reach out to the services listed below: Other services are also available:

  • Better Help provides online access to professional counsellors www.betterhelp.com
  • The LifeLine App provides direct access to a phone, online chat, text, and email crisis support, E-counselling, self-management tools, access to crisis centres across Canada www.thelifelinecanada.ca
  • <Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact learning@cbie.ca

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: creo@communitybasedresearch.ca, Telephone: 1-888-411-2736

 

Week 6 (November 8th – 14th)

Hi [INSERT STUDENT NAME],

Don’t miss your chance to complete the International Student Survey.  Participation is voluntary, and your feedback remains anonymous. Remember, CBIE is offering five prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the survey. To be eligible, you must complete the survey and agree to take part in the draw.

The deadline to complete the survey is [INSERT CUSTOM DATE OR November 29, 2023]

[INSERT CUSTOM LINK]

Week 7 (November 15th – 21st)

SUBJECT: Do not miss your chance to complete the 2023 International Student Survey!

Dear <Insert student name>

The 2023 International Student Survey will close on <suggested closing date November 29, 2023>! Do not miss your chance to give your feedback regarding your student experience in Canada and for your chance to win $1,000.

If you have already completed the survey, thank you!

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering five prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To be entered into the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the five winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 15-20 minutes to complete.
  • Your email will only be entered into the draw if you complete the entire survey. Please provide your email address below so we can communicate with you if you are one of the winners of the draw.
  • You can save your progress (option located in the top-right corner of your screen) and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data to be permanently removed, please send your request to learning@cbie.ca before December 20, 2023. For this purpose, we need you to insert your email below so that we can retrieve your data.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw to win one of the five prizes of $1,000.
  • Winners will be contacted via email after January 26 and no later than February 23, 2024.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If at any point during the survey, you experience any discomfort, please do not hesitate to reach out to the services listed below: Other services are also available:

  • Better Help provides online access to professional counsellors www.betterhelp.com
  • The LifeLine App provides direct access to a phone, online chat, text, and email crisis support, E-counselling, self-management tools, access to crisis centres across Canada www.thelifelinecanada.ca
  • <Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact learning@cbie.ca

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: creo@communitybasedresearch.ca, Telephone: 1-888-411-2736

 

Week 8 (November 22nd – 29th)

SUBJECT: Do not miss your chance to complete the 2023 International Student Survey!

Dear <Insert student name>

The 2023 International Student Survey will close on <suggested closing date November 29, 2023>! Do not miss your chance to give your feedback regarding your student experience in Canada and for your chance to win $1,000.

If you have already completed the survey, thank you!

SURVEY LINK

Click on this link to access the survey: <Insert your customized survey link here>

PRIZES

CBIE is offering five prizes of $ 1,000. Winners will be randomly selected from the pool of international students who complete the entire. To be entered into the draw, you must complete the survey, opt into the draw and allow CBIE follow-up if you are randomly chosen as one of the five winners.

<Add details about additional institutional incentives, if applicable>

SURVEY TERMS AND CONDITIONS

  • This survey will take approximately 15-20 minutes to complete.
  • Your email will only be entered into the draw if you complete the entire survey. Please provide your email address below so we can communicate with you if you are one of the winners of the draw.
  • You can save your progress (option located in the top-right corner of your screen) and exit/return at any time up until the survey closing date.
  • By agreeing to continue, you are giving your consent to participate in this research and agree that your anonymized data will be retained by CBIE and may be used in future longitudinal studies.
  • You may withdraw from the survey at any time by closing your browser, but data collected up to that point will be retained by CBIE.
  • Should you want all your data to be permanently removed, please send your request to learning@cbie.ca before December 20, 2023. For this purpose, we need you to insert your email below so that we can retrieve your data.
  • Your email will remain strictly confidential, and you will only be contacted by CBIE if your email is randomly selected in the draw to win one of the five prizes of $1,000.
  • Winners will be contacted via email after January 26 and no later than February 23, 2024.

MENTAL HEALTH SUPPORT SERVICES

You will be asked a number of questions regarding your experience as an international student on campus and in the extended community. If at any point during the survey, you experience any discomfort, please do not hesitate to reach out to the services listed below: Other services are also available:

  • Better Help provides online access to professional counsellors www.betterhelp.com
  • The LifeLine App provides direct access to a phone, online chat, text, and email crisis support, E-counselling, self-management tools, access to crisis centres across Canada www.thelifelinecanada.ca
  • <Add additional info about mental health services available at your institution, if available>

SURVEY SUPPORT

If you have any questions or concerns about how this survey is being conducted or if you experience any problems with the survey itself, please contact learning@cbie.ca

THANK YOU

Thank you in advance for providing this critical feedback. Your participation will amplify the voices of international students and serve an important role in shaping the experiences of future international students who come to study in Canada.

This project has been reviewed and approved by the Community Research Ethics Board. If you feel you have not been treated according to the descriptions in our information, or your rights as a participant in research have been violated during the course of this project, you may contact the Chair, Community Research Ethics Board, at: Community Research Ethics Office (Canada) Corp. c/o Centre for Community Based Research, 190 Westmount Road North, Waterloo ON N2L 3G5, Email: creo@communitybasedresearch.ca, Telephone: 1-888-411-2736

 

Hi [INSERT STUDENT NAME],

Last chance to share your feedback on your international student experience in Canada. Complete the survey before November 30!

[INSERT CUSTOM LINK]