Ottawa, May 8, 2017: Two months after it launched Learning Beyond Borders, an initiative to get more Canadian students to take advantage of learning experiences in other countries, CBIE is reporting high levels of engagement and promotional activity.
Since February 23, 40 colleges and universities across the country have been engaged in the digital campaign using hashtags #LearningAbroad and #Apprendreàlétranger. An additional 26 partners including associations and the media have also contributed to the storytelling. Over 325 social media stories and images have been posted and shared, reaching an estimated viewership of over 100,000.
‘The high level of engagement is an indication of just how important our member institutions view this initiative’, said Karen McBride, President and CEO of CBIE, ‘over 90 of our member institutions have signed up and are contributing either by sharing stories about the value of learning abroad or by identifying specific actions on their campuses to get more of their students taking advantage of learning abroad experiences.’
Over the next couple of months CBIE has planned two video projects. One offers students who are currently studying abroad the opportunity to contribute to a video message to mark Canada’s 150th and the other features students’ stories about how #LearningAbroad has changed them.
Key learnings and insights from the campaign will be shared at a special Learning Beyond Borders plenary to be held at CBIE’s Annual Conference in Halifax, November 19-22, 2017.
For more information contact:
Jacquelyn Hoult
Director, Communications
jhoult@cbie.ca | 613.237.4820 ext. 254
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