Strategies and Tactics to Position Your Institution for Success in The New Policy Environment

Join CBIE with Mike Henniger and Jamshid Mirzabekov from Illume Student Advisory Services for a session aimed at positioning your institution for success in a new Canadian policy environment.

Following a short context-setting briefing, this session will delve into considerations for maximizing study permit conversion rates, with a spotlight on institutional accountability and drawing on lessons learned from Australia and the UK. The session will also offer insight on prioritizing deposit collection, implementing additional screening measures for high-risk markets, and refining an institution’s positioning and branding efforts.

Participants will gain strategies for differentiation and sales tactics tailored to address current student perceptions, including providing clear information, robust support and customer service, articulating the necessity of deposits, and optimizing conversion rates at every stage of the enrollment process.