International student recruitment has seen a strong rebound post-pandemic. Diversity, however, has never been more important. Competition is fierce, students have more options, and affordability and accessibility are paramount. What can institutions do to ensure that their brands resonate with the new, savvier student consumer? Institutions have returned to travel-based recruitment while simultaneously employing digital strategies learned over the past several years. This session explores the themes of differentiation, branding, channel integration and stakeholder empowerment to increase the sophistication of recruitment efforts. Strategies will be discussed to help recruitment offices of all sizes and budgets make the most of their resources and provide the best possible service to their potential students.
|1:00 pm – 1:05 pm||Welcome and introduction|
|1:05 pm – 1:35 pm||Topic 1 – Current international student recruitment landscape|
|1:35 pm – 1:55 pm||Topic 2 – Integrating your resources for optimal results|
|1:55 pm – 2:15 pm||Topic 3 – Empowering stakeholders through engagement and accountability|
|2:15 pm – 2:25 pm||Q&A and discussion|
|2:25 pm – 2:30 pm||Concluding remarks|
Illume Student Advisory Services
Mike Henniger is Chief Executive Officer at Illume Student Advisory Services and is an international education professional who brings two decades of success and experience in the university, vocational and language training sectors.
Mike has helped education institutions across the globe build their international student recruitment capabilities. He is passionate about marketing, recruitment and student services and is a global thought leader in international education and a popular speaker at education conferences and institutions around the world.
Mike firmly believes that to be successful in international student recruitment, institutions need to understand global student mobility trends, the student journey, and how to provide the best possible experience for their students. He prides himself on providing practical assistance to the clients he works with that ultimately helps them achieve their internationalization goals.