Multi-Channel Marketing and Recruitment: Strategies to Make You Stand Out from the Crowd

Registration Deadline: March 14

International student recruitment has seen a strong rebound post-pandemic. Diversity, however, has never been more important. Competition is fierce, students have more options, and affordability and accessibility are paramount. What can institutions do to ensure that their brands resonate with the new, savvier student consumer? Institutions have returned to travel-based recruitment while simultaneously employing digital strategies learned over the past several years. This session explores the themes of differentiation, branding, channel integration and stakeholder empowerment to increase the sophistication of recruitment efforts. Strategies will be discussed to help recruitment offices of all sizes and budgets make the most of their resources and provide the best possible service to their potential students.

Learning Objectives

• Participants will learn how to integrate digital and face-to-face marketing and recruitment strategies
• Participants will learn how to support and manage in-country representatives effectively 
• Participants will learn how to create digital marketing strategies with small budgets

Intended Audience

• Marketing and recruitment practitioners
• Admissions officers
• Senior leadership

Agenda

Presenter