Session Overview
This session explores the findings of the recent Illume Student Advisory Services white paper on recruiting in Africa. It will explore the complexities encountered in Africa and provide strategies for personalization, differentiation, channel integration and stakeholder engagement.
Learning Objectives
Participants will learn the importance of and strategies to:
- Practice patience in the market
- Support the entire journey for African students
- Conduct proper research in the market
- Define their brand in the market
- Commit to diversity and inclusion
- Be a flexible institution that supports students
- Be responsive
- Use efficient processes to provide excellent support
- Make the most of a multi-channel strategy