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Emerging Futures III: Understanding the motivations and attitudes of international students

2 mai @ 1:00 pm - 2:00 pm EDT

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Description of webinar

Please join IDP and CBIE for a webinar exploring the latest research findings from IDP’s Emerging Futures III survey. Jonah Duffin, Global Director of External Relations, Elle Butler, Head of Marketing, North America and Nelson Tome, Senior Client Success Manager will take a deep dive into the Emerging Futures III research to paint a full picture of the current international higher education landscape.

During this session, comprehensive insight into international student priorities, motivations, and perceptions of the major destination countries will be discussed. In addition, we will look at how this changes across Canada by province. The research also aims to understand attitudes to admissions processes, immigration policy, and price. This session will provide attendees with actionable insights that can be used in their international recruitment strategy.

Learning Objectives

  • Understand the key motivations and drivers of international students seeking an education in Canada
  • Learn about student immigration policies in other countries and their impact on the Canadian market
  • Gain a better understanding of how student’s motivations and perceptions vary by province

Webinar Agenda

1:00 – 1:05 Welcome and introduction (CBIE)
1:05 – 1:25 Exploring the latest international student research
1:25 – 1:35 Provincial insights
1:35 – 1:40 Key takeaways
1:40 – 1:55 Q&A and discussion
1:55 – 2:00 Concluding remarks (CBIE)



Jonah Duffin

Global Director of External Relations


Jonah joined IDP Connect in 2017 after 11 years at Birkbeck. He is responsible for leadership across Marketing and Communications, Network Engagement and Stakeholder Engagement implementing pro-active audience and partner engagement, marketing, communications and public and external relations strategies which maximise IDP Connect’s profile and tell our compelling story, across all our global markets.

Nelson Tome

Senior Client Success Manager


In the critical response to the unprecedented impact of the Covid 19 pandemic on healthcare, Nelson recently had the privilege to manage student recruitment for Long Term Care programs for Conestoga College and the Ontario Ministry of Labour, Training and Skills Development. He brings over twelve years experience as a business development professional in student recruitment, destination marketing and media & entertainment.

Elle Butler

Head of Marketing, North America – IDP


As Head of Marketing for North America, Elle drives the B2B marketing strategy and leads demand generation and market positioning activities of IDP Connect across North America. She holds 11 years of experience in higher education marketing, with eight of those years in international education. At IDP Connect, Elle leads the marketing strategy and thought leadership for the US and Canada, engaging with current and future partners to support their international student marketing and recruitment efforts.


Date :
2 mai
Heure :
1:00 pm - 2:00 pm EDT
Catégorie d’Évènement:


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