From Volume to Value: Rethinking International Student Recruitment

Learn Canadian and ICEF will host a webinar on June 30 at 1 PM ET, featuring a candid conversation on what is currently working in international student recruitment. Moderated by the ICEF Monitor, the session will include perspectives from CBIE, SAIT, Georgian College, and Student Direct, and will explore the major shifts reshaping the sector. The discussion will examine the move away from volume-driven recruitment toward more selective, values-aligned partnerships, as well as the evolving role of agents in identifying best-fit students. It will also highlight what a trusted agent network looks like in practice and why mutual accountability is essential for long-term success. For those navigating this changing landscape and seeking a grounded, practical discussion, this webinar offers valuable insights.

Speakers