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DTSTART;TZID=America/Toronto:20230316T130000
DTEND;TZID=America/Toronto:20230316T143000
DTSTAMP:20260429T055318
CREATED:20230117T190350Z
LAST-MODIFIED:20230327T194822Z
UID:10000380-1678971600-1678977000@cbie.ca
SUMMARY:Multi-Channel Marketing and Recruitment: Strategies to Make You Stand Out from the Crowd
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_column_text] \nRegistration Deadline: March 14\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]International student recruitment has seen a strong rebound post-pandemic. Diversity\, however\, has never been more important. Competition is fierce\, students have more options\, and affordability and accessibility are paramount. What can institutions do to ensure that their brands resonate with the new\, savvier student consumer? Institutions have returned to travel-based recruitment while simultaneously employing digital strategies learned over the past several years. This session explores the themes of differentiation\, branding\, channel integration and stakeholder empowerment to increase the sophistication of recruitment efforts. Strategies will be discussed to help recruitment offices of all sizes and budgets make the most of their resources and provide the best possible service to their potential students. \nLearning Objectives \n\nParticipants will learn how to integrate digital and face-to-face marketing and recruitment strategies\nParticipants will learn how to support and manage in-country representatives effectively \nParticipants will learn how to create digital marketing strategies with small budgets\n\nIntended Audience \n\nMarketing and recruitment practitioners\nAdmissions officers\nSenior leadership\n\nAgenda \n\n\n\n1:00 pm – 1:05 pm\nWelcome and introduction\n\n\n1:05 pm – 1:35 pm\nTopic 1 – Current international student recruitment landscape\n\n\n1:35 pm – 1:55 pm\nTopic 2 – Integrating your resources for optimal results\n\n\n1:55 pm – 2:15 pm\nTopic 3 – Empowering stakeholders through engagement and accountability\n\n\n2:15 pm – 2:25 pm\nQ&A and discussion\n\n\n2:25 pm – 2:30 pm\nConcluding remarks\n\n\n\n[/vc_column_text][vc_column_text]Presenter[/vc_column_text][/vc_column][/vc_row][vc_row class=”facilitator-row”][vc_column width=”1/4″][/vc_column][vc_column width=”3/4″][vc_column_text] \nMike Henniger\n[/vc_column_text][vc_column_text]CEO[/vc_column_text][vc_column_text]Illume Student Advisory Services[/vc_column_text][vc_column_text]Mike Henniger is Chief Executive Officer at Illume Student Advisory Services and is an international education professional who brings two decades of success and experience in the university\, vocational and language training sectors. \nMike has helped education institutions across the globe build their international student recruitment capabilities. He is passionate about marketing\, recruitment and student services and is a global thought leader in international education and a popular speaker at education conferences and institutions around the world. \nMike firmly believes that to be successful in international student recruitment\, institutions need to understand global student mobility trends\, the student journey\, and how to provide the best possible experience for their students. He prides himself on providing practical assistance to the clients he works with that ultimately helps them achieve their internationalization goals.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]
URL:https://cbie.ca/event/illume-march2023/
CATEGORIES:Webinars
ATTACH;FMTTYPE=image/jpeg:https://cbie.ca/wp-content/uploads/2023/01/Illume-Promo-March2023.jpg
ORGANIZER;CN="CBIE":MAILTO:communication@cbie.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230323T133000
DTEND;TZID=America/New_York:20230323T143000
DTSTAMP:20260429T055318
CREATED:20230216T211328Z
LAST-MODIFIED:20230327T190956Z
UID:10000401-1679578200-1679581800@cbie.ca
SUMMARY:Thriving in a Hyper-Competitive World - Results from the Inaugural Global Survey of International Education Leaders
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_column_text] \nOverview\nJoin Navitas’ Global Head of Insights and Analytics\, Jon Chew and Nous Group Canadian Higher Education Lead and Principal\, Matt Durnin\, as they discuss results from Thriving in a Hyper-Competitive World – their recent global survey of International Education Leaders. \nThis webinar will look at the detail underpinning the report’s six key findings from over 100 international education leaders at universities across Canada\, Australia and the UK: \n\nThe internationalization agenda | Internationalization is a top priority for universities and a strategic imperative for leaders\, but confidence in the ability to deliver successfully is less certain.\nStudent recruitment | International student recruitment remains at the heart of the international agenda\, but new global delivery models are emerging among fierce competition.\nBalancing priorities | Leaders feel pressured to return cashflows to pre-pandemic levels while balancing revenue and volume with quality and diversity.\nRecruitment levers | The pandemic necessitated significant change to strategic positioning while heralding rapid digital change. This provides new opportunities to leverage different recruitment mechanisms.\nRisks abound | Intensifying competition\, rapidly shifting markets and changing international dynamics present risks for universities globally.\nOptimism remains | University leaders remain confident in their own strengths and in the underlying demand for international education.\n\nThe webinar will highlight the significant responsibilities international education leaders bear in their institutions and the weight of expectations that come with such a prominent portfolio. \nLearning Objectives\n\nDifferentiate between the varying elements of the internationalization agenda of universities across universities in Canada\, Australia and the UK.\nUnderstand the diverse and competing priorities of senior international education leaders.\nExplore areas of increased and decreased investment by universities in the landscape of student recruitment.\nAccess insights into the medium to long-term challenges\, opportunities and risks facing universities with internationalization ambitions.\n\nWebinar Agenda\n\n\n\n1:30 – 1:35\nWelcome and introduction (CBIE)\n\n\n1:35 – 2:05\nReport results presentation\n\n\n2:05 – 2:25\nQ&A and discussion\n\n\n2:25 – 2:30\nConcluding remarks (CBIE)\n\n\n\n\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] \nPresenters\n[/vc_column_text][/vc_column][/vc_row][vc_row class=”facilitator-row”][vc_column width=”1/4″][/vc_column][vc_column width=”3/4″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text] \nJon Chew\n[/vc_column_text][vc_column_text]Global Head of Insights and Analytics[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][vc_column_text]Jon Chew is the Global Head of Insights and Analytics at Navitas and is one of Australia’s foremost experts in international education market trends. The key theme throughout Jon’s work has been the interrogation and interpretation of diverse quantitative and qualitative data to uncover the underlying narrative and meaning. His ultimate goal is to influence critical decisions through clear\, rigorous and actionable insights. Jon’s approach is characterized by deep technical expertise\, storytelling\, and a genuinely collaborative approach. Jon is passionate about education and is a product of global mobility\, having grown up in Malaysia and making the transition to university many years ago via a pathway program.[/vc_column_text][/vc_column][/vc_row][vc_row top_padding=”40″ class=”facilitator-row”][vc_column width=”1/4″][/vc_column][vc_column width=”3/4″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text] \nMatt Durnin\n[/vc_column_text][vc_column_text]Principal[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1676571533549{padding-right: 20px !important;padding-left: 20px !important;}”][/vc_column_inner][/vc_row_inner][vc_column_text]Matt specializes in higher education strategy and internationalization. He has played a role in establishing more than 30 academic and research partnerships across 15 countries and helped dozens of universities improve student recruitment and form or revise their international strategies. Matt has 13 years of consulting and research experience in China and speaks Mandarin. The Wall Street Journal\, the Guardian\, the Journal of Strategic Studies\, the BBC and Times Higher Education\, among others\, have published his writings.[/vc_column_text][/vc_column][/vc_row]
URL:https://cbie.ca/event/thriving-in-a-hyper-competitive-world-results-from-the-inaugural-global-survey-of-international-education-leaders/
ATTACH;FMTTYPE=image/png:https://cbie.ca/wp-content/uploads/2023/02/Navitas-Webinar-3.png
ORGANIZER;CN="CBIE":MAILTO:communication@cbie.ca
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