Marketing and recruitment efforts for your education abroad opportunities are foundational to the success of your program. How can education institutions ensure that outreach efforts are inclusive and attract diverse students? In this workshop, participants will reflect on their current marketing and recruitment activities and discuss strategies and approaches to better engage underrepresented student populations, particularly low-income students, students with disabilities and Indigenous students in study and work abroad programming.
Topics discussed will include:
- Ensuring marketing efforts are representative of all students and are culturally sensitive.
- Enhancing recruiting activities to include a broader range of student experiences and interests.
- Identifying potential partners and stakeholders that can help administrators connect with students from all backgrounds.
- Understanding how bias may be present in the application process.
Simultaneous Interpretation will be available for this workshop with the exception of the breakout rooms. There will be one French-language breakout room available.
|1:15 pm – 1:30 pm||Opening Remarks
CBIE will offer a Land Acknowledgement, and GSO and CBIE will provide opening remarks. Following these remarks, the workshop facilitators will be introduced, and guidelines for constructive participation will be outlined.
|1:30 pm – 2:00 pm||Outreach, Marketing & Recruitment Presentation
Leaders from CBIE’s Education Abroad Professional Learning Community (EA-PLC) will set the context for the subsequent planning discussions. This overview will highlight best practices and considerations for planning for inclusive marketing and recruitment.
|2:00 pm – 2:10 pm||Health Break|
|2:10 pm – 2:50 pm||Outreach, Marketing & Recruitment Planning – Breakout Rooms
Participants will be randomly assigned to breakout rooms for small group discussion and to work through a recruitment and marketing planning template.
|2:50 pm – 3:05 pm||Profile of Available Tools Developed through the Innovation Fund
During this session, participants will have the opportunity to learn from colleagues about tools and resources created through the Global Skills Opportunity Innovation Fund that are open and accessible to all institutions for use.
|3:05 pm – 3:15 pm||Wrap Up and Closing
Participants will wrap up the event together to debrief and discuss next steps for learning and sharing as the international education community aims to expand access to education abroad.